Monday, October 19, 2009

Movers & Shakers...

.....Well more like movers & storage than Movers & Shakers actually....!
Burgess Transfer are another local company that are spending good money on the Yellow Pages and getting a worse and worse return on their money.
There was a time when that was the place to be but now the smart money is moving ...or rather has moved....onto Google.
One of the world's richest companies simply because 90% of websites don't work. The reason they don't work is because no one can find what they are looking for without resorting to paid ads. These paid ads go to swell Google's coffers and become a drain on a company's advertising budget. Why a drain? Well Google gives you the ability to optimise your website to make it found easily but web designers don't know a thing about this ability...
Burgess wanted a cost effective answer to get their phone ringing as what do people do before pretty much doing anything now - they Google it! Being found for Halifax Movers / Long distance movers is important to Burgess so they did something about it and hired me!

1 comment:

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